"(Wichita Falls, Texas) - Hoegger Communications, the full service creative marketing and advertising agency, won big this past weekend at the Wichita Falls American Advertising Awards Ceremony, taking home 10 awards! Including victories in magazine ad, newspaper ad, business card, webisodes, photography, :60 commercials and :30 second commercials!"
Such an honor guys. Last year was my first year to attend the Addy's (The American Advertising Awards) and while Hoegger Communications walked away that night with 3 awards, none of the work I personally had a hand in brought home a victory. This year was a totally different story.
We broke out HUGE with our video production. We won three awards for our work with the Wichita Falls Nighthawks! Episode 2 and 3 of the mini-documentary series, as well as the :30 second commercial we put together for their final regular home game of the season. We also won for our :60 second commercial for the Red River Best Chevy Dealers, thanking Texoma for helping them to collect over 800 bikes for kids for Christmas!
American Advertising Award Winning Videos:
Hayley (wife) and Scott (brother) share the victories with us in all the three Nighhawks above mentioned. In addition, Hayley won the photography category for her work for an ad we put together for Pure! I also shared the victory with Hayley in an ad we put together for Hoegger Communications!
American Advertising Award Winning photography / print ads:
We are blessed to also have won in the Business Card category for a metal card created for Hoegger Comm. Mr. Andrew Bell, my teammate at Hoegger Comm brought home victories in magazine ad and newspaper ad.
American Advertising Award Winning Print ads by Andrew Bell | Hoegger Communications:
HUGE thank you to Mrs. Jackie Hoegger for her inventive, creative thinking and passion for pushing out amazing quality. Jackie, we are making memories that we will tell our grandchildren about. Thank you so much.
Tune into my Facebook account to stay up to date:
http://facebook.com/simeonhendrix or http://facebook.com/HoeggerCommunications
Monday, February 10, 2014
Saturday, February 1, 2014
It's been a steady explosion of growth in my videography development. Below are some of the recent work we (Hoegger Communications) have put together.
Four Stars Auto Ranch - Superbowl XLVIII - Chevy Commercial:
Four Stars Auto Ranch - Superbowl XLVIII - Ram Commercial:
Red River Best Chevy Dealers - Operation Santa Claus Bike-A-Thon:
Kell West Family Practice Clinic - 30 Sec. Commercial:
Neighborhood Autos - 15 Sec. Commercial:
Monday, January 20, 2014
PART IV - STAIN, HARDWARE and INSTALL - This is the final episode of the complete start to finish tutorial on how to create a beautiful rustic pallet cabinet from scratch, using free wood pallets. Follow along as we'll research, sketch, gather/dismantle pallets, cut, build, stain and finally install our one of a kind pallet cabinet.
Watch Part I - Research and Development
Watch Part II - Gather and Dismantle Pallets
Watch Part III - Construction
Watch Part IV - Stain, Hardware and Install
Thank you very much for tuning in to this series, it's been a lot of fun! So, at this point you should have a beautiful pallet cabinet (above.) Let's take that wood to the next level by locking in those natural scars and patina with a rich stain.
REQUIRED TOOLS AND MATERIALS:
A.) Paint Respirator/Mask B.) Stir Stick C.) Stain (we've always used MinWax and have always had great results.) D.) Flat Head Screwdriver (to pop the top of the stain can off.) E.) Rubber Gloves F.) Towels (at least two - clean.) G.) Painbrush H.) Pallet Cabinet.
IMPORTANT! It's also extremely important to lay down a drop cloth or sheets or towels to protect the floor and walls from the unforgiving stain.
Stir throughly. Using either a clean towel or paint brush, apply generously (heavily) to the wood.
IMPORTANT NOTE - Because the stain was so thin, while using the paintbrush, the bristles would sling little drops of stain around the room onto things I didn't want stained... Important things. That is no bueno. So keep that in mind. Using one of the clean towels to apply the stain was ultimately a more efficient route.
Apply the stain generously (heavily) and let it sit for about 10 - 15 minutes. Then go back with a clean towel and wipe off the excess (important.)
Aftter the stain has dried for 24 - 72 hours*, we need to lock in that awesome color with a polyurethane sealer. First, make sure you're in a well ventilated room! Make sure to wear B.) a respirator mask! I get horror headaches if I don't do both! A.)Apply the polyurethane sealer just spray paint; in light, even, steady strokes. Several light coats is always the best way. Let it dry for 24 - 72 hours* C.)Once dry, you're pallet cabinet will be ready to withstand hundreds of years of wonderful family memories.
(*depending upon your weather and temperature - colder, wet temperatures will require a longer time to dry than warmer ones).
Almost done. Our wood looks great! It's time for hardware. We chose black hammered metal hinges from Lowes to attach the doors. That weathered metal is a perfect match for our rustic pallet cabinet.
Mr. Craig Holly measuring the placement of the hinges. He's a great man. I was very fortunate that he was in town for the weekend. He stopped by the shop and applied all the hardware for us! Thanks Craig!!
To prevent the wood from cracking drill pilot holes prior to attaching screws.
For the handles, we converted a vintage crystal door knob purchased at the downtown antique mall. There was a solid metal rod running between the two knobs, we removed the rod and attached a 1/4'' threaded bolt through the bottom of each. This bolt will run through the wood, attaching the knob to the door.
Measure and drill a pilot hole in door to attach the knob.
Thread the bolt through the door and into the knob. Voila!
To hold the doors closed we attached magnetic cabinet latches the inside of the cabinet and screwed metal plates to the doors.
God willing, this pallet cabinet will be passed down from generation to generation. I hope our grandkids will have it in their house when they're grandparents. It's a solid piece of furniture, built to withstand years of growing children and clumsy feet.
Thank you very much for tuning in and following along with "How To Build A Beautiful Rustic Pallet Cabinet". Please, if this tutorial has been helpful or entertaining to you, I'd love to hear about it! Please, if you build something after following through, I'd love to see what you build!! Thank you!
PAINT RESPIRATOR / MASK - $5.47 | 2-Pack
STAIN - $7.77 | qt
TOWELS - Had in garage.
POLYURETHANE SEALER - $7.78 | can
METAL HAMMERED HINGES - $2.77 | ea. (x4)
ANTIQUE CRYSTAL DOOR KNOBS - $8.95 | 2 Knobs
1/4'' BOLTS - $1.97 | 2 Bolts
MAGNETIC CABINET LATCHES - $5.25 | ea. (x2)
TOTAL COST TO BUILD ENTIRE PALLET CABINET: $70.99
Excellent price for a family heirloom. Awesome experience. Love it.
Watch Part I - Research and Development
Sunday, January 12, 2014
From August to August is a 52 week, 52 Episode commitment to exercise and self improvement. I've had such a difficult time staying on track and committed to exercise. I am starting this in order to hold myself accountable to my friends and family. Each week I commit to working out 4 - 5 days per week and I'll also dabble on mind expanding things like reading positive thinking books, etc. At the beginning of each week I will record a new episode, detailing my current state of mental and physical health. I look forward to watching this evolve into something profound and beneficial to my life.
I've been inspired to do this by:
A man who committed to watch the movie Dazed and Confused every day for an entire year; he didn't complete the year, in fact I think he only 40 days in, but I was so drawn and intrigued by his experiment. That Dazed and Confused experiment led me to 'TWO WEEKS WITH ARNOLD' where I watched an Arnold Schwarzenegger movie every day for two weeks and recorded my thoughts. Another source of inspiration is from my friend Jeff Finley, who in order to improve his Break Dancing skills, started 'BREAKDANCE PROJECT 52' where he recorded his rehersal every week for 52 weeks... I think Jeff got 10 episodes in before putting the project on hold.
I will update this entry with new episodes and news regarding 'From August to August'.
Week 0 - First episode Aug. 18th, 2013.
Week 4 - This week I implemented no eating past 8:30pm during the week. I realized I was wasting a lot of food intake during this time.
Week 10 - Had a fun time making this episode. Experimented with creating layers in Photoshop and importing them into Premiere. Learned a lot.
Week 12 - Began using and reviewed the My Fitness Pal app - Awesome!! Helps keep track of caloric intake and gives a daily budget to work within.
Week 15 - Live from San Antonio. First time ever to shoot using three cameras at once. #Rad
Week 16 - 17 - Began slipping, back sliding. Taking time away from diet to over indulge for the holidays. I gained the joy of sugary over eating, but also lost self control, motivation and focus.
Week 20 - January 2014. Focused, thankful. Honestly evaluating who's running my show.
Week 21 - Live from downtown Wichita Falls. Further advancing with videography.
Watch all the current episodes here:
Thursday, January 2, 2014
It's a new year. New opportunities. New beginnings. I love. I love myself. I love my family. I choose to focus on positive and my strengths and success rather than abusive negative self destructive thoughts. Amen. Thank you for the blessings Father.
Friday, December 20, 2013
As I've been transitioning into the roll of videographer at Hoegger Communications, I've also been baptized by fire... learning from mistakes and immediately taking steps to correct. It's fast paced and there's much riding on our videos, so I strive to learn quickly and not make the same mistake twice. Below are some of the recent things I've learned:
1.) Turn down the sharpness levels within the DSLR prior to shooting. This can be adjusted in a Canon by tweaking the Picture Style.
2.) Always take time to press record on camera as well as audio and verify they are recording prior to scene action. This is a very simple thing but is easy to overlook during the hustle and bustle of the shoot.
3.) Be cautious, aware of trimming the top of a subject's head in the frame. Give padding all around focus area.
4.) Use a white card or gray card to set accurate white balance. Practice more with this technique.
5.) More B-Roll. If I think a shot looks good, get it. Example, I wanted to get a shot on the corner of a busy road during an ice storm to drive home the freezing temperatures, but I procrastinated and talked myself out of it. I regretted this.
6.) Study tips to get the best audio from zoom and sennheiser microphones.
7.) Be aware of light shining and reflecting upon person's glasses.
8.) Avoid over exposure and blowing out bright colors. Use histogram to double check prior to action.
9.) Pan slowly.
10.) Educate self on best practices for capturing audio.
11.) Use my 50mm for interviews. Pull subject away from background (approx 5 feet) to give nice blurred background.
12.) If shooting at 24 fps, keep shutter speed at 50. If I go up or down, realize that will cause a visual difference from how the human eye naturally sees motion. This can be good or bad, depending upon the desired effect.
13.) Clear invisible trash files from memory cards prior to shooting. Physically check the available memory space after deleting to make sure all files have been cleared from card. I went to a shoot, after deleting the files in the main directory, I assumed the card was empty. However, after only shooting for a brief period of time, the card read 'FULL'. It put me in a bind, thankfully I had a backup memory card on hand.
14.) Direct the subject where to look when interviewing them. It is my job to keep them focused on the area and direct them when they get off course.
15.) Practice attaching lavaliere microphone to subject's clothing.
16.) Examine entire frame closely before recording action. Strange reflections? Hair a mess? Food in teeth? Steering wheels crooked? Unwanted beer cans in the background? Study, look, know... then record.
17.) Speak up! If something is wrong, confusing, unsure, say it, ask, interrupt! It is my job to capture the best footage... it may feel 'rude' to interrupt to tell subject them that the tapping they are doing on the table is destroying the audio recording... but that's my job!
18.) If I need to close out the commercial with client's logo/address screen, provide adequate space for that ending prior to editing down the commercial. It's very difficult to free up an extra 3 seconds on a 30 second spot that everyone loves in order to make room for a logo closeout.
Friday, December 13, 2013
Wichita Falls, Texas - This past Sunday the Wichita Falls Nighthawks held tryouts for their upcoming 2014 professional minor league football season. Over 100 top athletes from all across the United States competed, in hopes of realizing their dreams of playing professional football.
We talked with Nighthawks GM/Owner Jerry Hughes, Head Coach Ernie Cookie, returning Nighthawks players: Paul Gonzales (DT), Ryan Parish (Back-up QB), Geron Flowers (WR) and Sean Guirdy (WR). The Nighthawks discussed the turn-out, their quest to defend their national championship, and their move into the Grid Iron Development League, the country's premiere professional minor football league. Enjoy!
Thursday, October 24, 2013
Kings of Leon performing their cover of Robyn's Dancing on My Own. This is incredible.
Here's the original - Robyn 'Dancing on My Own'... also radical.
What do you think?
Tuesday, October 8, 2013
Here are three recent videos / commercials I've put together. I'm very happy with the way each of them turned out.
Wednesday, October 2, 2013
Thursday, August 29, 2013
PART III - CONSTRUCTION - This is continuation of the complete start to finish tutorial on how to create a beautiful rustic pallet cabinet from scratch, using free wood pallets. Follow along as we'll research, sketch, gather/dismantle pallets, cut, build, stain and finally install our one of a kind pallet cabinet.
Watch Part I - Research and Development
Watch Part II - Gather and Dismantle Pallets
Watch Part III - Construction
Thank YOU!! to Mrs. Jackie Hoegger and the entire team at Hoegger Communications for all the help and constant support. Thank you, Hoegger Comm rocks!
REQUIRED TOOLS AND MATERIALS:
Above are the tools I used to construct our rustic pallet cabinet. A.) Dismantled Wood Pallets (see previous sections of this tutorial for details on how to do that.) B.) Saftey Glasses C.) Circular Saw D.) Drill (w/phillips head driver and E.) Clamps F.) Tape Measure G.) Hammer H.) I.) 1'' Multi-Material Construction Screws J.) 6D 2'' Bright Finishing Nails K.) Rubber Mallet L.) Carpenter's Pencil
-- NOTE - Hardware will be installed in the next section
Important note - Make sure you have your sketched out dimensions! (See previous sections of this tutorial for more information.) This sketch will be our road map that will guide us safely along as we build our pallet cabinet.
Important note - Always dry fit your boards! Lay your boards on top of or next to each prior to any cutting or nailing/screwing. This helps to visualize exactly how the pieces will look together. Dry fitting is important with recycled wood because no two pieces are the same, each piece has its own unique character. You'll want to dry fit to make sure everything works and looks well together. It may take some rearranging before you get it looking just how you'd like. Always dry fit.
Initial Framing - Built out of 2"x4"s from our wood pallets. We cut the - 'A' - to be the height of our cabinet and -'B' - to be the depth, then secured together with 6D 2'' Finishing Nails.
Important! This frame is not our final finished dimensions! If you plan to install your cabinet into a tight space, like we are, calculations are crucial! We will add slats on the top of the frame, that will increase our height by aprox. 3/4'' of an inch. Also we will add slats to the back, each side and front, so that will increase all of those dimensions by 3/4'' of an inch. And if you plan to add feet to the bottom of your cabinet, which we are not, keep in mind the height of the feet and make sure to calculate for that.
Our son Kingston helping Daddy with some measurements.
Building Walls.- Now that we have our two frame - 'A' - we are ready to attach the walls - 'B'. First, dry fit the pallet slats. Here it's important to dry fit because some pallet slats will have unwanted knots, bends or gaps. It's like a puzzle, and you might need to do rearranging until you find the best lay of slats for your walls - 'B'. Don't be overly selective, and don't be a perfectionist though. We want that rustic look that comes from imperfections!
Once you've dry fit all your slats - 'B' into place and you know the order in which you want to lay your slats, we hammered 6D 2'' Finishing Nails to secure the walls - 'B' - to the frame 'A'. Notice, we haven't cut the slats yet.
Trim the excess slats with a circular saw. We used wood clamps and clamped a slat to the walls and used that as a guide for the saw to ensure a clean straight cut.
Dry fitting the back wall. It's important to dry fit because no two pallet pieces are the same, they all have their own unique character. You'll want to dry fit them to make sure they work, look and sit well together. It may take a few switching around of the slats to get it looking just how you'd like it.
IMPORTANT NOTE - The length of these slats will be our cabinet width. Check the measurements, cut and nail together with 6D finishing nails.
Attaching back wall.
Adding face. A = pallet slats. B = our cabient. Nail the slats into the 2x4's in our frame.
Ledge to hold shelf. We used 1'' x 2'' wood purchased from Home Depot rather than the 2'' x 4''s from the pallets to help reduce the weight of the cabinet.
Measure and cut down slats and lay them on top of the 1'' x 2'' ledges. The shelves are not fastened down.
Do the same thing at the bottom. We could have simply placed the slats on the 2'' x 4''s but we installed the 1'' x 2''s to give us an extra 2'' depth to the cabinet.
Adding Roof - Nail slats - A - into the 2'' x 4'' frame - B - to create the roof. The Back Splash - C - is simply the rear wall -D- extended up above the roof.
Build Doors - The doors are made entirely out of slats secured together with 1'' multi-material constructions screws. After measuring the width of our cabinet opening, we knew we had enough space for 5 slats, we split that between the 2 doors. One slat was a bit too wide and had to shave 1'' inch off the length.
Wiping down after sanding. Removing any remaining sawdust.
Construction complete. Sanded and wiped down. We're ready for stain, hardware and installation into the house! We're almost done!
6D FINISHING NAILS - $3.47 | 1lb Box
WOOD FOR LEDGE - 1'' x 2'' x 8 foot strips - $4.37 x 2 = $11.00
1'' SCREWS FOR DOORS - $3.00
SANDPAPER - Had in garage.
TOTAL COST SO FAR: $17.47