We are thrilled to present to you the brand new Night Logos logo! Night Logos is the winner of the 2013 Idea WF Business Competition and Hoegger Communications had the honor of creating their new logo!
Idea WF Business Competition is a contest where business owners or anyone with a business idea can compete through a series of challenges where they pitch their idea to a panel of Wichita Falls savvy business moguls. The purpose and goal of Idea WF business competition is to bring new money into the city of Wichita Falls from outside of our immediate surrounding counties, in order to grow our city.
Night Logos is a patented lighting system that plugs into a trailer hitch receiver and shines down on the ground a logo of your favorite team, band, company, etc. Night Logos was created by Tony Corsaut, who is a devout supporter of the local High School team where his daughters attend and compete. Tony got the idea for Night Logos while driving home one night from an away game when he saw a truck broke down on the side of the road. He thought, there's no way he would stop for a random stranger in the middle of the night, while transporting his wife and small kids; but if that person had a light, a symbol shinning and showing that they were a fellow supporter from his local town, he would stop in a heartbeat.
The potential of Night Logos is monumental. Potentially the biggest thing since the creation of the sweatshirt. Literally, it's like Tony has invented and patented the "sweatshirt". An entirely new marketing/advertising/promotional gadget that can be used by ANYONE wanting to represent their pride for a company... Night Logos will start with local High Schools, and has plans to quickly expand to NCAA, NFL, NASCAR, CHEVY, FORD, BANDS, ONE OFF CUSTOMS, etc., etc., etc., etc. ...
I really pushed myself with this logo. Thank you to all my great friends who took the time to give constructive feedback on the logo as we worked through each of the exploration stages. Thank you specifically to Jacen Aguilar, Mike Jones and Rocky Roark... you guys helped me tremendously wrap my brain around the development and evolution of this logo.
Take walk through our exploration stages and the evolution of the logo: